How Does Planking Help To Lose Belly Fat

How Does Planking Help To Lose Belly Fat

Losing weight in general is hard, but dropping belly fat in particular can feel insurmountable. It's not all in your head: "It's essentially impossible to tell one specific region of your body to accelerate fat metabolism," says Chris DiVecchio, a NASM-certified personal trainer and author of The 5 x 2 Method: Revealing the Power of Your Senses.

Still, it's a worthy goal to lose belly fat because it's "unfortunately the most dangerous location to store fat," says Lawrence Cheskin, M.D., chair of the department of nutrition and food studies at George Mason University and associate professor of health, behavior & society at Johns Hopkins University. Because belly fat—also known as visceral fat, or the deep abdominal fat that surrounds your organs—is more temporary, it circulates throughout the bloodstream more regularly and is therefore likelier to raise the amount of fat in your blood, increasing your blood sugar levels and putting you at a greater risk of heart disease and type 2 diabetes.

Okay, you get the point: belly fat = bad. But how do you lose it? You have to think beyond crunches and planks and adopt a well-rounded approach. "It's got to be more losing fat as a whole," agrees Chris Gagliardi, a certified personal trainer at the American Council on Exercise (ACE). Without further ado, here are the best ways to lose belly fat once and for all.

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1. Accept that your behaviors will adjust.

    A big part of weight loss is simply being aware of the decisions you're making. For example, when out at happy hour with friends, you may lose track of how much you're eating or drinking. But if you take a split second to step back and become aware of that fact, you're able to course correct. "The awareness and then planning for what else I can be doing, that might give me the same benefit of eating comfort foods," says Gagliardi.

    2. Track your calories.

    The most basic approach to weight loss is burning more calories than you consume. For instance, since 3,500 calories equals one pound of fat, a weight loss app—or even just a pen and paper—can help you decide how many calories you need to cut from your diet or burn at the gym in order to meet your goals. "If you were to burn 500 more calories per day seven days a week, that would lead to 3,500 calories in a week and one pound of weight loss," says Gagliardi.

    If you're not up for crunching numbers every day, you can take a more generalized approach. "For some people, it's knowing, 'Typically I eat a whole sandwich,'" says Gagliardi. "Now, I'm going to eat half a sandwich at lunch and save the other half for my dinner and cut my calories in half." To get started, consider these 25 ways to cut 500 calories a day.

    3. Eat more fiber.

    Foods that are high in refined carbs and sugar don't actually tame your hunger, so you end up reaching for more. Instead, eat more fibrous foods like whole grain breads, oats, vegetables, fruits, beans, legumes, and chia seeds. "They fill you up more," says Dr. Cheskin, as fiber helps slow your digestion.

    A 2015 study from the Annals of Internal Medicine showed that for those who have a hard time following a strict diet, simplifying the weight loss approach by just increasing fiber intake can still lead to weight loss. Women should aim for at least 25 grams of fiber per day (based on a 2,000-calorie) diet, according to the most recent U.S. Dietary Guidelines. Start with our high-fiber diet plan.

    4. Walk every day.

    If you don't have an established exercise routine, "walking is a pretty good entry point for people," says Gagliardi. One small study published in The Journal of Exercise Nutrition & Biochemistry found that obese women who did a walking program for 50 to 70 minutes three days per week for 12 weeks significantly slashed their visceral fat compared to a sedentary control group.

    .

    Walk Your Way to Better Health

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    "Even if your starting point is a one-minute walk, if that's more than what you've been doing, there's health benefits to that," says Gagliardi. One of the biggest mistakes people make when trying to lose weight is that they try to do too much too soon and get burnt out.

    "Starting slow and working your way up is better than overdoing it and giving up," says Gagliardi. An easy way to approach it: Commit to going for a quick, 10-minute walk after dinner, and slowly increase the time as you become more comfortable with daily movement.

    5. Begin strength training.

    It's important to do full-body strength training if you want to lose belly fat—especially if you're trying to keep it off for the long haul. "Strength training should be a part of just about everybody's exercise plan," says Dr. Cheskin. That's because strength training helps you build muscle, which will replace body fat. And because muscle is metabolically active, you'll continue to burn calories after working out, thereby, reducing overall body fat. Bonus: When your metabolic rate becomes faster due to muscle growth, you'll have a little more wiggle room in your diet if that's something you struggle with, says Dr. Cheskin.

    To get started, lift weights at least two days per week and work up from there, says Gagliardi. "One way to think of it is that you are building up to supporting your long-term goals," he explains.

    For example, maybe you want to be able to do certain movements, like a deadlift or bench press, and work your way up to more reps of those exercises—or maybe it's as simple as wanting to improve your activities in daily living, like more easily lifting groceries.

    6. Embrace healthy fats.

    If you want to lose fat, you have to eat fat...the right kind, that is.

    Gain *unlimited* access to Prevention

    Adding healthy fats, in the form of monounsaturated and polyunsaturated fats, can help you feel more satisfied with your meals. Yasi Ansari, M.S., R.D., C.S.S.D., national medial spokesperson for the Academy of Nutrition and Dietetics, says, "Fat sources that I recommend boosting in the diet come from unsaturated fatty acids found in foods like olive oil, nuts, avocados, fatty fish, and eggs, as they can help increase satiety while providing a variety of health benefits when consumed in moderation." You can increase your intake of healthy fats by adding some chopped avocado into your salads, enjoying wild salmon twice a week, and having a little peanut butter with your post-workout snack or smoothie. Just remember to enjoy them in moderation as they're still very calorie-dense, Ansari says.

    7. Load up on protein.

    There's a reason everyone harps on about protein: Not only does it help keep you full, but it's also responsible for repairing the tiny tears caused by strength training in your muscles. This helps them grow bigger and stronger, nudging out body fat in the process. As a general rule of thumb, aim to get at least 70 grams of protein throughout the day, says Dr. Cheskin.

    This is especially important before you exercise. We're all guilty of going hard at the gym, and then heading straight to Chipotle afterward because we're super hungry. The result? You eat more calories than you burn and end up with excess belly fat.

    To avoid feeling hungry after a workout, eat a snack with at least 12 grams of protein before exercising, says Dr. Cheskin. And if you're still hungry afterward? First, check in with yourself and make sure it's actual hunger and not dehydration, says Dr. Cheskin. Then, eat a protein-rich snack that also includes some carbs, like a protein bar with whole grains.

    8. Okay, now you can do some crunches.

    Although you can't spot reduce fat, you can target building lean muscle tissue, which in turn helps burn fat. "There are literally dozens of muscles between your shoulders and your hips that are involved in every movement you do," says DiVecchio. "The fastest way to create a lean midsection begins with choosing the right moves."

    Aim to do ab work three or four times a week on non-consecutive days with at least 24 hours of rest in between sessions, says Gagliardi. During those sessions, you can start with simpler moves like crunches, bicycle crunches, and planks. Even though you may only be directly targeting your abs three or four times a week, you should still be activating your core (aka, tightening your ab muscles) in every workout you do, says Gagliardi.

    There are tons of different ab workouts you can do right in your home. Once you're comfortable in an ab routine, work your way up to more complex ab exercises, like side-to-side med ball slams and weighted Russian twists, says DiVecchio.

    9. Try to limit your stress.

    Stress can mess with every part of your body—but how you deal with it can make or break your weight loss goals. "I think most of the effect of stress is behavioral rather than neurochemical," says Dr. Cheskin. "It makes us eat more, because we use food as a substitute for dealing with stress."

    The truth is, eating food to make yourself feel better is usually a whole lot easier than actually facing the stress head-on. "People gravitate toward something that doesn't require anybody else to do it, is immediately satisfying, and doesn't take a whole lot of effort, especially if you're just opening up a package or box," says Dr. Cheskin.

    Stress-eating can only lead to one thing: growing your belly rather than whittling it. If you find yourself stress eating, take a step back and think: What's causing my stress, and what can I do about it? Find a way to remedy the solution or talk through it with a therapist rather than turning to a bag of Doritos.

    10. Prioritize quality sleep.

    Sleep is huge when it comes to your weight loss success—and that's both if you sleep too much or too little. "Sleeping too much is probably not great for you healthwise," says Dr. Cheskin. "But sleeping too little is worse."

    Case in point: One 2017 review and meta-analysis from the U.K. found that people who slept 5.5 hours or less per night ate an extra 385 calories the day after compared to those who snoozed for at least seven to 12 hours. On top of that, they preferred to munch on fatty foods full of empty calories, like chips.

    If you're only getting a minimal amount of sleep each night, that leaves more time for you to snack and make otherwise unhealthy decisions that could affect your weight loss. Although it will vary from person to person on how much sleep you actually need to be most effective (and therefore make progress toward your weight loss goals), the ideal number is typically seven or eight hours, says Dr. Cheskin.

    11. Drink less alcohol.

    To lose weight, you simply have to consume fewer calories—but that can be tough when feelings of hunger start creeping in. One good plan of attack? Ditch the empty calories that don't serve your goals so you can make more room for the foods that do. This includes all sugary drinks, like soda, but alcohol is a big one.

    Ansari says alcohol can prevent weight loss in several ways, including the fact that heavy alcohol intake can stimulate food intake. "Binge drinking can overload the liver. The liver then prioritizes processing alcohol over other nutrients and then stores the protein, carbs, and fat as fat in the body," Ansari explains. The Centers for Disease Control and Prevention (CDC) defines binge drinking as having five or more drinks for men, and four or more drinks for women in two hours. "Also, alcoholic beverages are often mixed with sugar-rich beverages. Drinking more than moderate amounts of alcohol can cause calories to add up quickly," she says.

    Research also finds that drinking frequently—even if it's a moderate amount—can set you up for excess pudge. Not only do the beverages themselves contain unnecessary calories, but once you start sipping too much, your inhibition also plummets, according to one 2016 study. The result? You'll have a hard time resisting that late-night slice of pizza. So if you're going to imbibe, stick to one drink per day for women and up to two drinks for men. (Order one of these lowest-calorie alcoholic drinks.)

    12. Cook more often.

    Spending more time in the kitchen can help you shed belly fat, as long as you're cooking with the right foods, according to a 2017 study. After analyzing data from more than 11,000 men and women, U.K. researchers found that people who ate more than five homemade meals per week were 28 percent less likely to have a high body mass index, and 24 percent less likely to carry too much body fat than those whole only downed three meals at home.

    The researchers explain that people who cook their own meals may simply have other good-for-you habits, like exercising more. However, they also concluded that home cooks ate more fruits and vegetables (along with a wider variety of foods), have healthier methods of prepping their food, and splurge less on foods high in calories and sugar. Consider any of the healthy eating books below to get started.

    Fill Your Plate Lose the Weight: 70+ Delicious Meals that Keep You Full

    Fill Your Plate Lose the Weight: 70+ Delicious Meals that Keep You Full

    Smart Meal Prep for Beginners: Recipes and Weekly Plans for Healthy, Ready-to-Go Meals

    Smart Meal Prep for Beginners: Recipes and Weekly Plans for Healthy, Ready-to-Go Meals

    Instant Loss: Eat Real, Lose Weight: How I Lost 125 Pounds

    Instant Loss: Eat Real, Lose Weight: How I Lost 125 Pounds

    Dressing on the Side (and Other Diet Myths Debunked)

    Dressing on the Side (and Other Diet Myths Debunked)


    Like what you just read? You'll love our magazine! Go here to subscribe. Don't miss a thing by downloading Apple News here and following Prevention. Oh, and we're on Instagram too .

    Brielle Gregory previously worked at Men's Health magazine, where she reported, edited, and fact checked all things health, nutrition, and weight loss related; she currently spends her time digging into similar topics as a freelancer writer and editor.

    This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io

    How Does Planking Help To Lose Belly Fat

    Source: https://www.prevention.com/weight-loss/a20458064/new-research-on-how-to-lose-belly-fat/

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    The Best Belly Fat Burner Belt

    The Best Belly Fat Burner Belt

    flat-belly-advanced-workout

    Four moves to flatten your belly.

    1 of 5

    Blast-off!

    flat-belly-advanced-workout

    Looking for the simplest way to a flat belly? With this creative 20-minute fat-blasting workout taken from fitness expert Karon Karter's new book, The Ultimate Body Shaping Bible, you'll begin to see a toned tummy in just three weeks and drop up to two inches from your belly in just four weeks. These four crunch-free moves are the best way to hit all your ab muscles, sculpting your belly into its best shape ever. Do them four times a week, with a day of rest in between.

    Advertisement

    Advertisement

    2 of 5

    Straight-leg scissors

    flat-belly-scissors-workout

    A.

    (top left)

    Lie on your back with arms by your sides, legs raised, and toes pointing toward the sky. Flatten your lower back, engaging lower tummy muscles.

    B. (bottom right) Inhale while lowering your right leg, so your toes are in line with your nose. Exhale, switching your legs scissor-like, so your right leg lifts back up and your left comes down. (Don't touch the ground with your foot.) Do 3 sets of 8–10 reps.

    3 of 5

    Front plank with twist

    flat-belly-plank-twist

    Get on your knees and forearms with your elbows directly under your shoulders, fingers interlaced. Stretch your legs long, and come up on your toes into plank position. Exhale while twisting slightly to the left from your waist only. Inhale, returning to the starting position, then repeat on the opposite side—that's 1 rep. Do 3 sets of 10–12 reps.

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    4 of 5

    Reverse curl plank on ball

    flat-belly-curl-plank-workout

    Kneel in front of a stability ball, draping your abs and hips over the ball. Place your hands on the ground in front of you, and walk them out until the ball rolls beneath your shins; contract your lower abs and lift your hips slightly, then slowly lower them down. Do 3 sets of 10–12 reps.

    5 of 5

    Straight-line side lifts

    The straight-line side lift works your core and obliques to blast belly fat and whittle your waist. The secret for better results: Superglue your legs together and move them as one. Watch this video, do 10 reps for each side, and repeat three times.See the next workout moveSee the full flat-belly workout

    Up Next

    The Best Belly Fat Burner Belt

    Source: https://www.health.com/fitness/blast-belly-fat-fast

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    What Exercise Is Best For Belly Fat

    What Exercise Is Best For Belly Fat

    Does the sight of your belly fat in the mirror make you hold your breath and suck it in? Unfortunately, the reflex is a common one: As women age, extra pounds tend to migrate to their middle, research shows. But you can get that flat-bellied look you crave if you commit to doing regular belly fat exercises, like this 15-minute routine created exclusively for Prevention by Melissa Michalak, a Middle Eastern dancer and creator of Bellycore, a belly dancing and Pilates class.

    "Like Pilates, belly dancing focuses on strengthening your core," says Michalak. "But when you do it, your abdominals work even harder to isolate your hips from your ribs, resulting in a flatter stomach and more defined waist." And if you feel a little silly when you start shimmying in your living room, remember this: The reason these graceful moves have lasted for more than 2,000 years is that they work!

    Warm-up


    Clothing, Brown, Shoulder, Human leg, Waist, Textile, Photograph, Red, Joint, White,

    A. To engage abdominal muscles, in these belly fat exercises, stand tall with feet hip-width apart, shoulders relaxed, head directly above spine. Place a hand on lower belly, thumb in navel, and rest other arm at side. Inhale deeply so belly and rib cage expand. Pause.

    B. Exhale completely so you feel waist narrow and belly flatten, and contract pelvic-floor muscles as if you were stopping the flow of urine. Repeat warm-up 5 times.

    Twisting Shimmy


    Finger, Brown, Hairstyle, Human leg, Shoulder, Room, Photograph, Joint, Elbow, Waist,

    Stand tall with feet a few inches apart and knees slightly bent. Raise arms out to sides and relax shoulders. While holding abs in, rotate left hip forward and right hip back, keeping rib cage still. Then rotate right hip forward and left hip back. Continue rotating forward and back like a washing machine for 60 seconds. Tip: After your first time trying these belly fat exercises, try to increase speed of shimmy.[pagebreak]

    Single-Leg Stretch


    Human leg, Joint, Comfort, Elbow, Thigh, Knee, Sitting, Fashion, Tan, Black,

    Lie on back, bend right knee toward chest and grasp right thigh with both hands. Pull belly button toward spine without pressing spine to floor so you maintain a natural curve. Extend left leg at a 45-degree angle to floor, toes pointed. (If you have a bad back, slightly bend left knee instead of keeping it straight.) Curl head and shoulders off floor. Inhale and pause. Exhale and switch legs. Alternate legs for 10 to 15 reps.

    Modified Scissors


    Hairstyle, Human leg, Shoulder, Elbow, Joint, Wrist, Knee, Physical fitness, Thigh, Waist,

    Lie on back. Extend right leg toward ceiling, toes pointed. Pull belly button toward spine without pressing spine to floor so you maintain a natural curve. Curl head and shoulders off floor, grasping right thigh with both hands. Raise left leg 2 to 6 inches off floor, toes pointed. (If you have a bad back, keep left leg on floor and bend right leg so knee points toward ceiling.) Inhale and pause. Exhale and switch legs. Continue alternating legs for 10 to 15 reps.[pagebreak]

    Roll-Ups


    Finger, Hairstyle, Human leg, Shoulder, Hand, Photograph, Wrist, Joint, Elbow, White,

    A. Lie on back with legs straight, arms resting overhead. Inhale and raise arms directly over chest. Then tuck chin slightly and exhale as you curl head, shoulders, and back off floor one vertebra at a time, like picking up a strand of pearls.

    Finger, Human leg, Shoulder, Elbow, Wrist, Joint, Physical fitness, Sitting, Active pants, Exercise,

    B. Reach arms forward as you come to a sitting position. Inhale and pause. Exhale and slowly roll back to starting position. Do 10 reps. For extra toning, hold light hand weights (no more than 5 pounds). Skip the weights if you have back problems.

    Hip Circles


    Brown, Shoulder, Human leg, Joint, Waist, Standing, Style, Elbow, Chest, Thigh,

    Stand tall with feet a few inches apart, hands hovering beside hips. While keeping abs tight and rib cage still, slide both hips to left, back, right, and then front, making a circle. Continue for 30 seconds, contracting abs tightly at end of each circle. Repeat, circling to right.[pagebreak]

    Sliding Snake Arms


    Brown, Shoulder, Human leg, Waist, Joint, Standing, White, Style, Elbow, Abdomen,

    Stand tall with feet almost hip-width apart, arms lifted out to sides. While keeping abs contracted and hips still, reach left arm to side, rolling shoulder up, and slide rib cage to left, letting right arm and shoulder dip. As you slide to right, roll left shoulder back and down, and reach right arm to side, rolling right shoulder up. Then slide rib cage back to left, rolling the right shoulder back and down. Imagine a string pulling shoulder and rib cage to the side so that they separate from hips. Continue side-to-side, making one smooth movement for 30 seconds.

    Cool Fact Sliding Snake Arms is a key move that belly dancers use when performing in costume.

    Belly Basics

    Sets and Sessions Do the entire routine once, then repeat all but the warm-up move. The workout should take about 15 minutes.

    Results Do these moves 5 days a week and you should begin to see a toned and trimmer belly in about a month.

    For a complete dance workout, check out the new Prevention Fitness Systems DVD "Dance Yourself Thin" at www.preventionfitness.com.

    Mindy Berry is a freelance writer living in New York.

    This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io

    What Exercise Is Best For Belly Fat

    Source: https://www.prevention.com/fitness/workouts/a20444968/belly-fat-exercises/

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    Download Enhanced Brand Content Templates

    Download Enhanced Brand Content Templates

    What is Amazon A+ Content?

    Amazon A+ Content is the tool that enables brand owners to describe product features in an advanced way: add detailed descriptions, charts, videos, high-quality images, custom copy (e.g. brand stories). A+ Content feature is designed to help sellers and vendors increase traffic, conversion rate and sales.

    If you've been on Amazon for a while, you might know A+ Content as Amazon Enhanced Brand Content (Amazon EBC) if you're a seller, or Amazon Enhanced Marketing Content if you're a vendor. While the name has now been streamlined to read Amazon A+ Content for sellers and vendors alike, the idea behind it remains the same.

    Seller and Vendor Requirements for Amazon A+ Content

    In order to take advantage of the additional visual content using Amazon EBC, sellers need to be registered with and approved by Amazon's Brand Registry. Alternatively, participants of Amazon's managed selling programs, such as Launchpad or Amazon Exclusives, automatically have access to A+ content as well.

    Eligible sellers can add Enhanced Brand Content (Amazon EBC) to any ASIN that they own according to the Global Catalog Identifier (GCDI) and have an offer for. Amazon A+ Content can be added to both parent and child ASINs.

    Attention: If you registered your brand with the Amazon Brand Registry 1.0 you will have to repeat the process for Amazon Brand Registry 2.0

    Using A+ Content is a little easier for vendors – you automatically qualify for adding enhanced images and text to your product listing. For a detailed guide on A+ Content for Vendors check out our Vendor Academy.

    The limits of Enhanced Content on Amazon

    There are two scenarios where adding A+ Content to your product listing is not possible:

    • You might run into problems when content has already been published by a retail vendor for an ASIN before – in this case, Amazon won't allow you to add additional A+ content.
    • Since brand registry is not available for products in media, video, digital or books, sellers in these categories are not able to take advantage of Amazon EBC features.
    • We have put together a handy A+ Content Module Guide that makes the planning process quick and easy by providing you with the layout and best use of the Amazon A+ Content templates.

    Are there any differences in A+ Content specs for Sellers and Vendors?

    There are only a few differences in Amazon A+ Content specs for sellers and vendors. The relatively recent change of name from Enhanced Brand Content to Amazon A+ Content highlights the alignment of enhanced content for sellers and vendors. Apart from the eligibility criteria, it seems that the only difference that persists is the Premium A+ Feature (video, interactive content) only vendors have access to – at a considerable price.

    Is Amazon Enhanced Brand Content Indexed?

    A recent experiment (December 2019) re-confirmed: In contrast to the product description, A+ Content is not indexed on Amazon. Keywords added to the available text and image options did not yield any search results.

    However, the A+ Content text and images are still indexed by Google, which could help your product appear in the SERP of the search machine.

    A+ Content also indirectly helps to improve your ranking if it increases your conversion rate. A better conversion rate leads to more sales and more sales lead to better rankings.

    How much does Amazon A+ Content cost?

    As of now, Amazon EBC is free of charge for sellers and vendors.

    Vendors can opt for a premium version that includes interactive content features and is only available by invitation from a vendor manager – and supposedly comes at a steep cost.

    While there is no monetary cost to Amazon A+ Content (yet), the creation of the visuals and the copy does take time. We will talk about a simple cost-benefit analysis later to determine when it pays off to put in the effort to create Enhanced Content for your product listings.

    What are the benefits of Amazon EBC?

    According to Amazon, A+ Content has the potential to increase your sales by 3-10%. More specifically, adding more visuals and copy to your product listing can result in:

    • Higher conversion rates: For your Amazon business, conversion rate is one of the most important metrics to understand – in the end, there is no point to potential customers clicking on your product listing but not actually buying the product. We have devised a Brand Analytics Hack that helps you determine which competitors have the best conversion rates and why – and Amazon EBC / Amazon A+ Content could be a deciding factor. The additional images and texts help customers better understand and visualize how your product solves their needs (and wants) and can thereby inspire the final click on the 'Buy' button. Learn from the competition to overtake them in the long run.
    • Reduced return rate: a deeper understanding of your product and its benefits ensures that customers can make a better purchase decision and don't feel the need to return your item afterward
    • Better reviews: following the logic above, more information and better purchase decisions lead to happier customers leaving raving reviews
    • Reduced ACoS and increase ROI of PPC campaigns: getting people to click on your PPC campaign is one thing, inspiring them to buy the product another. Convincing and appealing A+ Content helps with the latter, thereby reducing the costs of each advertised sale to increase your overall ROI

    So there's some pretty significant potential in Amazon A+ Content – but how can you leverage that?

    How do I use A+ Content to boost conversions and reduce returns? (Including Amazon EBC Examples)

    There are a few ways you can make effective use of Amazon A+ Content. Let's go through some of the content strategies and look at best practice examples:

    1. Showcase your product's unique value proposition

    In any type of content marketing, it is important to focus on the benefits the product brings to the customer – which problem/need/want does your product address and solve. The additional visuals and text available in A+ Content are the perfect spot to showcase what makes your product so special and effective.

    The example below shows clearly how Amazon A+ Content helps put the features and benefits of a product into the spotlight. Through an interplay between text and image, the seller manages to highlight more than 8 unique selling points of his/her product.

    amazon a+ content, amazon a plus content, enhanced brand content on amazon, amazon ebc
    amazon a plus content, amazon enhanced brand content

    2. Provide relevant product details that help drive purchase decisions

    Especially when it comes to bigger purchases, customers want to get as much information as possible about the product they are about to spend a considerable sum on. Providing as much relevant product details as possible can (a) accelerate the purchasing process as people understand that your product is exactly what they've been looking for, and (b) manage expectations as they understand exactly what they are getting with their purchase.

    Linenspa sets the stage for their microfiber comforter through Amazon EBC. By describing and visualizing relevant product details – such as the reversible design, the allergen information, or the available colours – the seller provides all necessary information for customers to make an educated purchase decision.

    example amazon A+ content, a plus content amazon example, enhanced brand content
    example of amazon a plus content, amazon a+, enhanced brand content on amazon

    3. Break down complexity and make your content easy to digest

    This is especially relevant for products that combine multiple features and functions and can solve a variety of needs at once. Videos, images, and a precise and focused copy can help customers truly understand the applicability and use of such products.

    4. Answer the most common customer questions

    A good way to go about creating Enhanced Brand Content on Amazon is by checking out the question, review, and comment section in your product listing. A+ Content is a great way to address unanswered questions in a visual and engaging way, thus giving your customers the feeling that you are addressing their concerns before they could even voice them!

    5. Differentiate your product from the competition

    Amazon is a highly competitive marketplace. It is getting more and more difficult to find products that have a reasonably high margin and where the niche is not overwhelmingly crowded with other sellers trying to secure their piece of the cake. One way to stand out from the crowd is through appealing content marketing – for which Amazon A+ Content is almost the only option you have. Furthermore, adding Amazon EBC can help you push down some of the ads that platform is placing on your product listings, thereby making sure that customers aren't getting distracted by the competition.

    Tip: The Comparison Chart Module is especially useful for this. In case that the current listing is not exactly what the customer was looking for you can use this module to showcase other products from your range and avoid customers buying from another seller.

    Let's compare products with and without A+ Content. Below you can see a very zoomed out screenshot of the product listing of COSRX Sun Cream. Yes, there are some sponsored products below the Product Image and Bullet Points. However, the sponsored products are overpowered by the bright yellow image in the Enhanced Content section, and the customer's attention drawn towards scrolling down.

    amazon a+ content specs, amazon a plus content, enhanced brand content

    Scrolling down a bit further, the seller provides a comparison of their products, so that customers can get the product best suited for their needs. There is no comparison with other sellers' products to be seen.

    a+ content on amazon, amazon a plus content, enhanced brand content, EBC

    Keep in mind, however, that this is not always the case. Even if you provide a comparison chart of your own products, Amazon can add a comparison with competitor products. Nevertheless, the customer will have to scroll down for longer to get to that, increasing the time they spend checking out your products.

    A very different story evolves looking at a sunscreen product listing without A+ Content. In the screenshot below you can see how the customer's attention is immediately drawn towards all the other available options, with two rows of sponsored products popping up below the Product Image and Bullet Points.

    amazon a+ content specs, amazon a plus content template, enhanced brand content on amazon

    Scrolling down even further, a comparison chart is visible. But in contrast to the previous example, this is not a comparison of different products from the same sellers. This comparison chart is added by Amazon, and shows similar products from different sellers. The probability of customers checking out and purchasing competing products thereby increases manifold.

    a plus content on amazon, examples a plus content, A+ content Amazon, EBC

    6. Use Amazon EBC to communicate your brand story

    While price is a very powerful factor in purchase decisions, an engaging and captivating brand story can swing the balance in your favor. Your brand might be in existence for a few hundred years, showing a long history of quality and experience; or you might be supporting disadvantaged communities, helping them to secure a livelihood – you will want to tell your customer about that! A good brand story provides assurance of product quality and highlights your brand values. Helping customers understand your brand better is crucial especially if your products are priced comparatively high, competing on a platform that is known for its bargains.

    Wattne, for example, offers reusable ziplock bags to reduce the amount of plastic waste. The A+ Content section on Amazon is the best place to tell the story of the product and how exactly it helps to make a positive impact.

    examples of amazon a+ content, Amazon a plus content, EBC, examples of enhanced brand content amazon

    7. Increase customer engagement

    While online shopping has been normalized to a great degree, it is still lacking the physical interaction of customer and product. Imagine you are buying a new fridge online – there is no way you can actually open the door, pull out all the drawers, check the freezer and make sure all your Tupperware fit (just as you would in an actual store). However, images and videos can create an experience that brings the customer as close to the product as possible without it actually standing right in front of him/her. These visuals create a unique engagement beyond what is possible by the limited amount of images and text available in the traditional product listing.

    When should I add Amazon EBC to my product listing?

    Since A+ Content is available free of cost, you can aim to add A+ Pages to all your eligible product listings. However, keep in mind that taking and editing the images, writing the copy, and designing the layout costs valuable time and money. To be strategic about your investment into A+ Content, you should start with products that meet one or more of the following criteria:

    • A premium price and strong margin (good return on investment – ROI)
    • Unique product with noteworthy benefits and features or new/complex product that needs elaborate explanation and illustration
    • One of your Best Sellers
    • A+ Content is common among competitor products
    • Amazon uses a product comparison widget on your product page that drives away traffic

    Tip: A+ Content is not an easy fix for a product that isn't selling well. On the contrary, A+ Content is more of an accelerator for a product that is already showing a strong performance on Amazon. We, therefore, recommend using the 20/80 rule – start with adding Enhanced Brand Content to the 20% of your products that are creating 80% of your profits. Increasing their conversion rate will create the biggest monetary return.

    How do I design Amazon A+ Content that converts?

    The central objective of adding Enhanced Content to your Amazon product listing is increasing conversions. Simply adding a few images and sentences won't do the job – your content should be flowing, convincing, and appealing. Here are a few tips and tricks to develop design best practices:

    • Make it feel like a landing page. The best way to understand your A+ Content is to view it as a landing page. You are convincing your customer that your product is exactly what they are looking for and want to inspire them to take one action – hit the 'Buy' button.
    • Plan your content like a journey. What should customers see first? And then? How can you end on a positive and exciting note? It is also important to ensure that the copy corresponds with your images to create a good flow
    • Focus on what's important. Simply putting random photos and text that might look nice but doesn't provide additional value won't help you reach the desired outcome. Each section of your Amazon EBC should focus on a specific point you want to bring across – most likely how the features of your product create a specific benefit to the customers. Clear and concise content that is easy to read and digest should be the focus of your A+ section.
    • Stay in your brand guidelines. Branding on Amazon is already very limited – A+ Content is where you can let it all out. Make sure to match your fonts and colors with your brand to create brand recognition.

    How do I upload my A+ Content? (Including downloadable Amazon A+ Content templates)

    Uploading Amazon EBC to your product listings it pretty straight forward: simply find the A+ Content section in the 'Advertising' (sellers) or 'Merchandising' (vendors) tab and follow the instructions. It might be useful to plan your content beforehand to make sure that you have all the necessary images and texts at hand for upload.

    There are a few different modules available in Seller Central. These can be mixed and matched to your liking. Have a look below and pick the ones most suitable to the story you want to tell:

    amazon a plus module, Amazon a plus design, enhanced brand content example
    modules amazon a plus content, example Amazon A+ content, enhanced brand content
    amazon a plus content module, example Amazon a+ content, enhanced brand content
    • We have put together a handy A+ Content Module Guide that makes the planning process quick and easy by providing you with the layout and best use of the Amazon A+ Content templates.

    Here are some more useful facts for a smooth and effective upload:

    • Optimization for Mobile. You don't have to worry about adjusting your content for mobile devices – Amazon will resize images and fit texts automatically. However, it is unfortunate that customers first have to expand the description box to view the A+ Content on mobile.
    • Image Resizing. You should make sure that your images are meeting Amazon's sizing requirements. Nevertheless, Amazon does resize images that are too big, smaller images are not adjusted. Make use of the image crop and scale option in the content creator to make sure your photos look and feel good. For general guidelines on image size check out the table below:
    Module Image Guidelines Text Placements
    Feature 1 4 images (line) – 220 x 220 pixels each 4
    Feature 2 3 images (line) – 300 x 300 pixels each 3
    Feature 3 4 images (grid) – 135 x 135 pixels each 3
    Header 4 1 image (left) – 300 x 300 pixels 1 (right)
    Header 5 1 image (right) – 300 x 300 pixels 1 (left)
    Header 6 1 image – 970 x 300 pixels 1
    Header Image 1 image – 970 x 600 pixels
    Comparison Chart 5 images – 150 x 300 pixels 2
    Single Image and Sidebar 2 images – Main (300 x 400 pixels), Sidebar (350 x 175 pixels) 6
    Four Image Highlights 4 images – 300 x 300 pixles 4
    Single Image and Specs Detail 1 image – 300 x 300 pixels 2
    Single Image and Highlights 1 image – 300 x 300 pixels 2
    Image and Light Text Overlay 1 image – 970 x 300 pixels 1
    • Image Alt-texts. With each image upload, Amazon requires you to create image keywords, i.e. alt-text. This can be a simple sentence describing what is depicted by the image.
    • Input language. The content creator for A+ is super easy to use – you can simply drop and drag different module options for images and text and directly input your content. No HTML required (or allowed for that matter).
    • Sometimes less is more. If you cannot fill all the available spaces in a module do not despair – Amazon will automatically reformat the template to fill the white space and make it look good.
    • Bulk Upload. Once you have created A+ Content for a product and it has been approved by the Amazon team you can apply it to multiple ASINs. For similar products, you can also duplicate your available A+ Content template and make edits so that you do not have to start from scratch. This is especially useful for parent and child ASINs that only vary in color, size, or other basic features.
    • Language. It is possible to create language variations for the same marketplace, if, for example, you want to add Spanish content to product listings in the US. However, it is not possible to copy content across marketplaces.
    • Waiting times upon submission. The maximum waiting time for approval/rejection is 7 days, however, most accounts state that feedback is provided within two working days. If Amazon finds violations or grounds for rejections (see below) you are required to make adjustments and re-submit your content. Overall, you can have a maximum of 20 EBC requests pending at a time.

    Is there something I shouldn't put into my Amazon Enhanced Content?

    Amazon provides a specific list of elements that pose violations and grounds for rejection if they appear in A+ Content:

    • Referencing your company as a seller or distributor, or providing any company contact information
    • Mention of competitor products or seller authorization
    • Pricing or promotional information
    • Shipping detail information
    • Inclusion of copyright, trademark, or registered symbols
    • Boastful comments
    • Time-sensitive products (hard sales copy)
    • Customer reviews from Amazon or any other site
    • Editorial or third party quotes from external sources (magazines, television shows, etc.)
    • Blurry or low-quality images
    • Lifestyle images not showing the product (with the exception of brand story photos)
    • Too many duplicates of the product images from the main image block
    • Warranties or guarantees
    • Attempts to mimic Amazon logos
    • Logos from other organizations
    • Links to other websites or (verbal) redirects to other sites (inside or outside of Amazon)
    • Grave grammatical or punctuation errors, misspelling, strings of all caps text
    • Abusive images
    • Criminal activity
    • Violations of category requirements or Selling on Amazon Policies
    • Content written in languages other than the local marketplace language
    • Adult product content
    • Subjective language
    • Unverified claims, e.g. safety claims, energy-saving claims, drugs, beverages, food, health products
    • Images containing watermarks or unreadable text – font size must be greater than 16

    How do I know if my Amazon EBC is working?

    After adding your Amazon A+ content to a product listing it is important to keep an eye on the conversion rate to understand whether the additional content is performing well or not and hence measure success.

    Experienced sellers recall their experience with Enhanced Content as a very iterative process. It can happen, for example, that conversion rate goes down once your enhanced content goes live. This is important to know, as it is a strong indicator that the content is not tailored to your target audience. After a few adjustments, however, most sellers report positive experiences with A+ content and its effects on Conversion Rate.

    However, knowing THAT A+ Content increases your sales is great, but knowing WHAT content works best is even better.

    New Feature: 'Manage Your Experiments' – find out which Amazon A+ Content works best for your brand and products

    Amazon recently released a new feature that enables sellers and vendors to A/B test their A+ Content. This is a great opportunity to use experiments to build a library of best practices and really understand what kind of text and images appeal to your target audience.

    How do Amazon A+ Content Experiments work?

    In a controlled experiment, Amazon separates your product listing visitors into two groups, where each group will see one version of your A+ Content. Hereby Amazon ensures that the displayed content is the same across devices as well as over time. So no matter when a customer logs in, or which device he is browsing on, s/he will always see the same version of your A+ Content.

    Who can use the new A+ Experiments feature?

    The new feature is live for every vendor and brand registered seller. In order to start experimenting you need to select an ASIN that already has assigned Amazon A+ Content and can be considered high traffic (roughly several dozen unit sales per week). All eligible ASINs will be displayed in your A+ Manager for your selection.

    What should I test with A+ Content Experiments?

    Using the new A+ Experiment feature, you can practically test anything in regards to your A+ Content: images, text, structure, voice, content. However, it is important to keep in mind that it is more effective to test one item at a time. Otherwise, you can't be sure why the conversion rate is different between the two versions of your content.

    Some good ideas to start testing with could be:

    • The structure of your A+ Content, shuffling around images and text for better flow
    • Adding new features to your A+ Content, such as comparison charts
    • Using different images – lifestyle images could provide a great testing ground
    • Change the voice of your text according to who you think your target audience is

    How long should I run Amazon A+ Content Experiments?

    You can choose any duration between 4 and 10 weeks, change the duration, or cancel the experiment at any time. However, we would always recommend to let the experiment run for as long as possible as the data becomes more reliant. Most importantly, don't stop the experiment early because it looks like there is a clear winner – only time can tell!

    How can I track the success of my A+ Content Experiments on Amazon?

    Over the duration of the experiment, Amazon compiles information on the percentage change of units sold after the 'change' in content. If the change in units sold is positive, version B works well, if it is negative, version A is your winner. This gives you a clear indication of which content version creates more sales. It looks something like this:

    a+ content, manage your experiment, amazon a+ content experiments, amazon ebc

    In addition, Amazon provides you with the projected one-year impact of the better A+ Content version, broken down into three scenarios. This tells you the projected amount of incremental units and sales in the best, most likely, and worst case. If you want, you can also download the data into an excel sheet.

    How do I set up Amazon A+ Content Experiments?

    You can find the new Amazon A+ Content Experiment feature in your A+ Content Manager in your Seller Central or Vendor Central. The dashboard of Manage Your Experiments looks like this:

    amazon a+ content, a+ content experiments, manage your experiments

    Here is how you get started:

    1. Decide what you want to test – start with a hypothesis regarding a content feature that could be working better for your audiences, such as different images, new headlines, or a different structure. Once you know what you want to test, click the 'Create a new Experiment' button. The list of eligible ASINs will appear for your selection.

    a+ content, amazon a+, a+ content experiments, manage your experiments

    2. Set up the experiment in 2 minutes. On the left-hand side, a workflow appears, that takes you through the different steps to get your experiment on the way.

    amazon a+ content, manage your experiments, amazon ebc

    3. Create two versions of the hypothesis – you can now add an alternative version (B) of your A+ Content in the 'Manage your Experiments' feature. The easiest way is to simply copy the A+ Content you already have and make the changes you decided to test. We have put together a handy A+ Content Module Guide that makes the planning process quick and easy by providing you with the layout and best use of the Amazon A+ Content templates.

    Amazon a+ content A/B testing, manage your experiments, a+ content experiment, amazon a plus content

    4. Start the experiment – Your new Amazon A+ Content needs to be approved, which can take up to 7 days. Once that's done and dusted, you can start the experiment and let it run for a few weeks/months.

    5. Check your results – track the impact of the two versions of your units sold and stick with the content that performs better.

    6. Keep testing – you should continuously improve your A+ Content to ensure the best content-audience fit.

    We recommend to keep improving your A+ Content for product listings you are promoting via PPC Campaigns. This increases the likelihood of customers actually buying your product after clicking the ad (aka rising conversion rate), thereby contributing to lowering your ACoS and increasing your ROI.

    • We have put together a handy A+ Content Module Guide that makes the planning process quick and easy by providing you with the layout and best use of the Amazon A+ Content templates.

    Track PPC Conversion Rate with the Sellics PPC Manager

    Amazon A+ Content / Amazon EBC can be a great tool to maximize the success of your PPC Campaigns. While Bid Adjustments and SEO for product listings ensure that your ad pops up on top of the right search results, Enhanced Content can help increase your conversion rates once a customer has clicked on your ad.

    With the Sellics PPC Manager for Sellers and the Sellics AMS tool for vendors, you can keep a close eye on the conversion rate of each product you are targeting with PPC, and make sure that your A+ content has the intended effect to drive sales and revenue.

    Download Enhanced Brand Content Templates

    Source: https://sellics.com/blog-amazon-a-plus-content-enhanced-brand-content/

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    Brand Strategy Brief Template

    Brand Strategy Brief Template

    Taking the time to develop a winning brand strategy is a crucial objective to help improve your organization.

    In this post, I've collected the essential steps you need to take to upgrade your brand strategy, as well as concrete tips you can utilize right away.

    Let's get started!

    Table of Contents

    What is a Brand Strategy?

    4 Types of Branding Strategies

    Essentials for a Winning Brand Strategy

    How to Build a Brand Strategy in 8 Steps

    A Brand Strategy Template to Help You Get Started

    Frequently Asked Questions (FAQs)

    What is a Brand Strategy?

    We will start by defining brand strategy as the process of achieving long term goals during your organization's evolution. Said another way, brand strategy is the plan you follow so your most important outcomes emerge in the world.

    Branding is a way to bring your organization's intangible aspects like its authenticity, personality, reputation and unique selling proposition into one neat concept.

    You can understand strategy by comparing and contrasting with a related concept, tactics.

    Many people conflate tactics and strategies with each other. This conflation leads to confusing branding strategies with branding tactics.

    Customize this infographic template and make it your own!Edit and Download

    A strategy is your map for achieving long-term goals that do not always need a discrete endpoint. A strategy is more like a process or a path that involves moving iteratively towards your goals.

    Tactics are a far more concrete concept. They are essentially action steps taken to achieve the goals set in your branding strategy.

    Some common branding tactics are to create a website, launch a new ad campaign or create visual content for a company blog.

    Branding strategists may also use initiatives as a synonym for tactics because they typically have an objective time frame and discrete endpoint.

    To craft an effective brand strategy, you must understand what your brand stands for and the extraordinary impact it hopes to make on the world.

    Additionally, it is helpful to articulate any promises or guarantees you make to your customers. Expressing your brand's personality conveys how communication with customers is a critical step in the brand strategy process.

    4 Types of Branding Strategies

    Now that we have explored an overview of brand strategy, we will move to the four most important types of branding strategies you need to know.

    Here's an infographic to summarize the four branding strategies. Keep scrolling to read about each brand strategy in more detail.

    Customize this infographic template and make it your own!Edit and Download

    Type #1: Brand Extension

    The first type of brand strategy we will explore is a brand extension. When you use the brand extension strategy, you are expanding your existing brand into new product categories.

    The strategy's essence is to expand your reach by moving into new markets on your existing brand's strength.

    When you extend into new categories, they can be related and unrelated to your current category.

    Nike is an excellent example of a company that expands its reach through brand extension. They have grown from shoes into products as diverse as sunglasses and golf balls.

    What is essential to keep in mind from a brand strategy perspective is to select new categories that match your brand mission statement and values.

    Ultimately, the strategy you are using is to launch a new product underneath your established brand name in a new product category.

    Although starting a new product seems like a daunting task, it is a viable strategy for brands of all sizes.

    It is a viable strategy because you can ride the strength of your pre-existing brand, including all of the social proof and value that comes with it.

    Even though the new product will be unfamiliar in the marketplace, the goodwill you have built up will create a greater likelihood of market penetration in the new category.

    This success will help you reach a new audience and increase your overall brand strength.

    Type #2: Line Extension

    The second type of brand strategy we will explore is line extension.

    In the brand extension strategy, you expand your brand's presence in a new product category. The line extension strategy does something similar by increasing your reach inside your existing product category.

    A great example of this takes place in the creation of new cell phone products. When a company like Apple creates a phone with a larger screen to appeal to a larger segment of customers, they use the line extension strategy.

    When you use this strategy, it can help to win over customers who are choosing your competitors because they are looking for a product with specific features.

    Instead of losing these customers, line extension can be a profitable way to increase your brand's strength.

    Ready to get started with translating your brand strategy ideas into an interactive presentation for your team? Use the digital branding and promotion template to get organizational buy-in!

    Type #3: Derived Branding

    The third brand strategy we will explore is the derived branding strategy.

    While the first two strategies have covered how to expand your brand as a strategy of improvement, this strategy is about breaking things down.

    Your product or service will likely include some key components that come together to deliver value for your customers. The derived branding strategy is when you isolate a particular feature and give it a separate branded identity.

    An example of this is the consumer electronic company Intel. Their chips are in many PC products. Instead of branding Intel computers as a standalone entity, Dell chooses to give a component of the PC its own brand identity.

    Type #4: Individual Branding

    The fourth type of brand strategy we will explore is individual branding.

    This strategy involves emphasizing personal characteristics, values and accomplishments that executives or team members have that highlight your brand's mission.

    It's beneficial for executives and leadership to use their platforms to amplify brand values. Plus, it's easier for people to connect with people.

    Essentials for a Winning Brand Strategy

    Now that we have reviewed the four types of brand strategy you can use, we will discuss some essentials for creating a winning brand strategy.

    Essential #1: Employee Buy-In

    The first essential that is crucial for you to dial in with your branding strategy is employee buy-in. Having an authentic approach to branding is the most sustainable way to create an effective employee buy-in strategy.

    One way to create more authenticity in your branding is to link your forward facing company culture with your outward facing brand voice.

    The most critical step in reinforcing this link is clearly articulating the promises you make to customers and your company's underlying values.

    This clarity is a great way to make sure your employees feel aligned with your brand. If they resonate with your company's values and mission statement, and you articulate the branding strategy's importance, you are sure to be on the same page.

    Whether you are already clear on your company values or need to do some work articulating them for your branding strategy, you can ask the following questions.

    • Who is your ideal customer?
    • How do you create value for them?
    • What is your vision?
    • What are your values?
    • What does your company hope to be in the world?

    Essential #2: Consistency

    The second essential for winning brand strategy is brand consistency. Brand consistency is the regular delivery of content that aligns with your values and brand strategy over time.

    This consistency means that your audience can expect exposure to your key messages and core offerings regularly. Brand consistency means you always deliver core messages with consistent visual branding and other regular brand elements.

    Easy ways to achieve brand consistency include creating a brand style guide and ensuring you deliver messages in a similar tone across time.

    When you achieve brand consistency, your customers will start to recognize your messages and build positive associations.

    Essential #3: Lean into Emotional Benefits

    Emotional branding is the process of creating a relationship between an audience and a brand by provoking their emotions. We can achieve this by creating a brand that appeals to your ideal customer's emotional state and aspirations.

    The work of Marc Gobé is a good reference point for emotional branding.

    He created the emotional branding concept and detailed it in his book The New Paradigm for Connecting Brands to People.

    The philosophy is based on the observation that connections occur on an emotional level in relationships between brands and people.

    Emotional branding is powerful. It focuses on the audience and gives them the chance to control what type of content or product they get. They're in charge. Wondering how to implement this in your brand?

    You can see a great example from this company that offers simple meal planning. It allows the customer to customize a meal plan to their taste. They can include/exclude ingredients and choose a portion size that will suit the family, creating a deeper connection with their customer.

    Essential #4: Take a Flexible Long-Term Approach

    Getting the most out of your branding strategy means taking a long-term approach.

    Do not be afraid of making efforts now that may take a while to materialize. Branding is a long-term investment that will pay dividends if you continue to improve.

    There is an important balance to strike between long-term planning and short-term flexibility. It's crucial to leave space in your branding strategy to adjust to real world feedback as it arrives.

    How to Build a Brand Strategy in 8 Steps

    Now that we have reviewed some of the essentials, we can shift to some concrete tips. We will now move on to eight practical steps you can take to develop your brand strategy.

    Step #1: Establish Your Core Values

    The first step to build your brand strategy is to establish your core values. Core values are the beliefs you have about your brand that inform your actions.

    Use this template to jot down the values that matter most to your brand.

    These core values are why your company exists and are related to the specific problems you hope to solve for your customers.

    Often, the company's founding forged these values, and they are unlikely to shift much as your company grows. They are a foundational anchor of your brand strategy.

    Step #2: Create a Strategic Positioning Statement

    The next step to creating a brand strategy is to make a positioning statement. The positioning statement is a description of your product as well as your target market.

    Its purpose is to show exactly how your product serves a particular need in a target market.

    Here's an editable template you can use to craft your brand positioning statement and visualize its various elements.

    You can use a positioning statement as a tool to make sure your marketing efforts are on the same page as your brand strategy.

    You can also use the positioning statement to communicate your value proposition to your ideal customers by featuring your brand's core characteristics.

    Before crafting your positioning statement, you have to find clarity on the following aspects of your brand.

    • Who do you serve?
    • What do you offer them?
    • How do you offer it to them?
    • How does this compare to current offers?

    Step #3: Understand Your Ideal Customer Profile

    The third step to build a winning brand strategy is to understand your ideal customer profile.

    An ideal customer profile is a description of the type of customer that would gain a lot of value from your product or service.

    They are the easiest to sell, have the highest retention rates and love to refer others to your product.

    In short, the ideal customer profile is a description of future customers that have the characteristics of your most important success stories.

    Here's a buyer persona template you can customize to visualize and organize details about your ideal target market.

    After you develop a thorough ICP, it will help you clarify the value you create for your customers. This will help you layout your branding strategy that is like a beacon for new customers and revenue.

    Step #4: Craft a Brand Promise

    The fourth step in building a winning brand strategy is to craft a brand promise. A compelling brand promise combines the brevity of a tagline with your unique selling proposition.

    The more any brand delivers on the promises they make, the more effective their brand strategy becomes. Conversely, if you can not match your expectations, the brand strategy is failing.

    This risk of not matching the brand promise is why it is vital to create a valuable brand promise that is both exciting and realistic.

    At Visme, we help you design and share beautiful on-brand presentations, infographics and other visual communications. This statement is a brand promise.

    It is an experience you can expect to receive when you interact with our design tools.

    Step #5: Have a Visual Identity

    The next step, when it comes to brand strategy, is to have a visual identity.

    Now that we have explored various ways to find clarity on how you create value for your customers, we need to translate that into your customer facing communications.

    Visual identity is the overarching description of the images and visible elements of your brand. The visual identity includes everything from your website to your business cards and social media accounts.

    Use this template to define your visual identity elements, such as logo variations, brand color palette and brand typography.

    The images you chose are a crucial form of communication when making an impression on your audience.

    Your overarching visual identity will impact your ideal customers on an emotional level. Because of this impact, visual identity is an essential tool for building an effective brand strategy.

    Conversely, if things go awry on this step, visual identity can become an obstacle to further growth.

    A short description of the visual identity includes all of the imagery that expresses who your brand is and why you are different from everyone else.

    A vital step in developing a brand strategy is to create and or review your brand style guide. A brand style guide will give you, and everyone on your team, instructions on creating a consistent visual identity.

    Step #6: Review Crucial Customer Touchpoints

    The sixth step in creating a brand strategy is to review crucial customer touchpoints.

    Reviewing these touchpoints will help assure that your brand strategy is consistent in the most significant locations where people discover your brand.

    A brand touchpoint is a point of contact between your audience and your brand. It includes things like your email newsletter, social media profiles and website.

    Here's a template to help you visualize your customer touchpoints.

    When you create a winning brand strategy, discovering the most crucial, revenue-generating touchpoints is a good step.

    Understanding where your branding efforts make the most impact will help you prioritize any tweaks that can significantly impact your results.

    Step #7: Get Clear On Your Brand's Voice

    The next step to building a winning brand strategy is to find clarity on your brand's voice. Defined simply, a brand voice is the standard way you communicate with your audience.

    Here's a template you can customize to pinpoint your brand voice.

    The ingredients of a brand voice are reasonably straightforward.

    First, you must address the brand voice toward your ideal customer. Second, the brand voice should stay true to the brand values you described earlier in the brand strategy process.

    If you include those two ingredients, an authentic style will emerge. For some brands, the voice takes a more authoritative tone. Additionally, for others, a more playful voice feels more authentic.

    Step #8: Build a Regular Brand Audit

    The final step for developing a winning brand strategy is to schedule a regular brand audit.

    A brand audit is a thorough review that describes how your brand strategy performs compared to the goals we articulated during the brand strategy creation.

    You should schedule these audits quarterly. Block out 1-2 hours to review your visual identity. Ask yourself these open ended questions.

    • How well is our visual identity representing our core values?
    • What tweaks or improvements can we make to improve our brand strategy?
    • Are the critical customer touchpoints speaking to the ideal customer most effectively?
    • What small experiments can we make with our brand voice to more accurately reflect our mission?

    You can also take advantage of our brand audit template below.

    A brand audit template available in Visme.

    There are many benefits to schedule a regular tempo of brand audits. First, you establish standard performance benchmarks. Additionally, you create a routine of incrementally improving your brand strategy.

    Now that we've explored the best strategies to create a brand strategy, we will share how to use Visme templates to enhance your efforts.

    However, if you're not entirely sure how Visme can help, please check out our short video on tips for marketing plans like your branding strategy.

    A Brand Strategy Template to Help You Get Started

    Ready to translate your branding ideas into a dynamic brand strategy document? Customize this winning brand strategy template and get started right away.

    Ready To Start Developing Your Brand Strategy?

    A winning brand strategy will help you reach your goals. While integrating the theoretical knowledge is a good start, using Visme to incorporate professional design into your brand strategy is the next step.

    With Visme, you get an all-in-one tool to create, share and manage your brand assets, content marketing visuals, presentations, reports and more.

    When you are ready to take your design to the next level, get started with a free Visme account and take it for a test drive for as long as you want.

    Frequently Asked Questions (FAQs)

    Now that you are ready to use Visme to help develop your brand voice, I would like to address the eight most common frequently asked questions about the process.

    Q1. What is a brand strategy in marketing?

    The definition of brand strategy is a long term and organization wide initiative for your brand to achieve concrete, measurable goals. Designing strategies to work across the entire organization is a mark of winning brand strategy.

    Brand strategy helps you improve customer experiences, increase revenue and become more competitive in the marketplace.

    Q2. How much does brand strategy cost?

    Creating involves understanding the essence of your company. Additionally, it consists of understanding how your product fits within that mission and the marketplace.

    Understanding these types of questions takes investments in your time and energy as a leader or employee in the company. It will be a variable cost depending on the value of your time.

    Alternatively, you can hire a designing agency. Check out this helpful guide from TechCrunch on the varying costs of startup branding.

    However, suppose you want to try branding on your own.

    In that case, you can pick up the following two book suggestions designers commonly recommend: The Battle for Your Mind by Al Ries and Jack Trout and Designing Brand Identity by Alina Wheeler.

    You can also use Visme to get professional design without needing high professional design costs.

    Q3. How to build an employer brand strategy?

    The best way to build a strong employer brand strategy is to understand your organization's needs.

    When you understand your business's short and long term needs, you can craft an effective strategy. Understanding your needs will help you find clarity on everything you want to accomplish.

    This clarity will help you align your goals with existing skill sets in the labor market.

    When you do this, you can craft an employer strategy to attract the skills that will move your company forward.

    To gain even more clarity on this issue, you can ask questions like:

    1. What objectives will the business pursue over the next 12-36 months?
    2. What new products and services are in the pipeline?
    3. What talent gaps exist that could prevent us from meeting our obligations?

    Q4. How to create a brand strategy roadmap?

    Creating a brand strategy roadmap is an important step to take when developing a winning brand strategy.

    There are four elements that you should include in your brand strategy road map. These include vision, brand purpose, values and goals.

    The vision component in the brand strategy roadmap will discuss the direction your brand is traveling. It defines an ideal outcome your brand is hoping to create in the world.

    The purpose component asks the question, why is this vision important? What is the motivation underneath your ideal outcome? What makes it essential to the world?

    Next, the value section helps you define what your brand stands for. What are your standards for operating as a company? How does this shape your strategy?

    The goals section is where you get more concrete with your brand strategy roadmap.

    What exactly do you hope to achieve? Make sure to include the specific metrics that track your results.

    Q5. What does a brand strategy look like?

    A great metaphor to help guide your brand strategy is to look at brand strategy like storytelling.

    Our favorite stories transcend their medium. They are more than books, shows or movies. They are a lived emotional experience.

    Stories achieve this experience with a simple structure. They have a beginning, a middle and an end. Additionally, they always have some kind of transformation or change involved.

    When you build your brand strategy, make sure it communicates how your product or service creates a change in the world. Include language about where the customer starts, what it is like using your product and where they end up.

    A good story is not just something to read on a page — it's an experience. And for something to be an experience, it needs to have a beginning, a middle and an end. At the end of the story, there must be some kind of change from the start.

    Q6. What does a director of brand strategy do?

    A director of brand strategy is typically responsible for managing various brand strategy projects for multiple clients. Often, they collaborate with marketing and design teams to meet organizational goals to increase brand awareness within the market.

    Q7. What is a brand strategy document?

    A brand strategy document can include several different brand strategy templates that your team will use to improve their work. It may include details on your value proposition, brand narrative, customer personas and positioning statements.

    Q8. Why is brand strategy important?

    Brand strategy is important because it helps you cultivate a strong presence in the market. It gives you a definition that your customers will recognize.

    Additionally, it gives you concrete benchmarks to track your progress. Without a brand strategy, you will find yourself unable to judge your branding efforts' progress accurately.

    Brand Strategy Brief Template

    Source: https://visme.co/blog/brand-strategy/

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